ADVERTISING
SERIOUS FUN
From Dave Trott – Brilliant!
Facebook’s Andrew Keller offers 10 steps to connecting with online audiences
For good or ill, the world changes when people come together and share ideas.
What matters in advertising this year
My favorite law is Amara’s Law. It says: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run”. For this industry especially, it is apt as Adland loves to focus on embracing what’s next and ignores how we can use what we’ve had for a long time.
Leo Q+A: Rana Khoury
Leo Burnett Beirut’s creative director shares the inspirations and commitments behind her transformational work
CREATIVITY
Cheryl Strayed’s Secrets of Creativity
The bestselling author of ‘Wild’ and ‘Tiny Beautiful Things’ shares her process and philosophy with Tim Ferriss
The grandmother of socially active art: the generous work of Sister Corita Kent
Born Frances Elizabeth Kent, Corita became a nun aged 18 joining the Immaculate Heart of Mary order in 1936, a Catholic teaching institute where she was also educated. She embarked on a career of unique teaching techniques, becoming the chair of the art department in 1964. Her classes were all-encompassing. School trips would vary from visiting Charles Eames’ studio, to going to the local supermarket to observe people and packaging.
DESIGN
Tenacity, Drive and Passion: Margo Chase
Margo Chase: Chasing the Bright Light explores the late West Coast designer’s insatiable curiosity and love of design before her untimely passing in an aviation accident in July 2017. The exhibition will officially open with a private reception on March 22 and then continue at Texas A&M University-Commerce, Viscom Gallery from March 23 through May 2, 2018.
Design and Leadership Are Inextricably Bound Together. How Design Means Business to the Modern CEO
It’s no secret that great design can unlock revolutionary business opportunities, and the Brainstorm Design conference in Singapore kicked off Tuesday with a panel including thought leaders, who asked big questions about what design has to offer modern businesses: What’s driving all this corporate interest in design? And what does it mean for corporate leaders?
ETC
Do Content Writers Really Need to Think about SEO?
It’s the fine art of writing content that can be found more easily on search engines — SEO copywriting.
Why It’s Imperative To Teach Entrepreneurship
Our education system is responsible for preparing young people to build successful lives. They should be ready for the wide range of possibilities ahead of them, including working for others, starting their own ventures, and contributing to their communities. All of these options require a depth of knowledge in their chosen discipline, as well as creative problem solving skills, leadership abilities, experience working on effective teams, and adaptability in an ever-changing environment. It’s no coincidence that these are the same capabilities that employers say they want in college graduates.