Ratcliff Etcetera

Wikipedia says:
et cetera (in English; /ɛtˈsɛtərə/; Latin pronunciation: [ɛt ˈkeːtɛra]) (rare: etceteros) (abbreviation: etc. or &c. (US English) or etc. or &c (UK English)) is a Latin expression that means “and other things”, or “and so forth”. It is taken directly from the Latin expression, which literally means “and the rest (of such things)” and is a calque of the Greek “καιὶτα τέρα” (kai ta tera: “and the other things”; the more usual Greek form is “και τα λοιπά” kai ta loipa: “and the remainder”). Et means “and”; cētera means “the rest”.

I’m Ratcliff. An old pal I used to work with always called me “Rat”. Some might find that derogatory, but I have grown to embrace my Ratness. Etcetera is everything else this site is about. Rat Etc for short. I’m the Creative Director of Schlumberger and this site is a little bit about me, some of what I do, but a lot more about things I think about and find interesting. Creative thinking that solves business, design, innovative ideas, and other such matters.

A few years ago I had a blog called “Look at Everything” and kept it going off and on for a while, but finally opted to not renew its domain and move on with life. The concept was that I wanted to use it as a platform to discuss things I looked at as well as show my portfolio. It was a good idea and I’ll recycle a few good posts, but it was not working for me on a number of levels. Thematically, I site did not work for me any longer, as I want to pursue other things that do not circle around the art and design world.

I hope you find this site interesting and intriguing. I’ll leave the comments open on some of the posts, see if anyone bites.



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