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Category: advertising

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent

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Trott & Fletcher

As previously discussed, Alan Fletcher’s The Art of Looking Sideways is one of the books I derive immense inspiration from whenever the well runs dry.

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Professional v Amateur

Over the weekend this story made the local news: Houston teen’s tweet about saving father’s cafe goes viral. A heart-warming story on a cool winter

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