Category: branding

Ratcliff Creative

Rebranding Commentary

Rebranding identities is a tricky business. Here are my thoughts on a recent LinkedIn post: The Gap: Awful and amateurish. That’s why it died before it could

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The Brandscape

One thing designers these days seem to salivate over is moodboards. If you’re not in the know, a moodboard is a collection of images, colors,

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2024 Week 4

Several years ago, I got into the habit of recording all the articles I read or videos I watched online that I found helpful or

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Identity Crisis

The 3rd in a series about how big ideas are good for business. There is a common misconception that a logo is a brand. Although

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