Big Ideas Connecting People to Brands 

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Category: branding

Identity Crisis

The 3rd in a series about how big ideas are good for business. There is a common misconception that a logo is a brand. Although

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The I’s Have It

As this site has been assembled over the years, it has lacked focus. Although it is a personal website, being that I am one of

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The Weight is Over

Everything changes. What do you think this whole crazy evolution theory mumbo jumbo is about anyway? If there are any certainties in life, a bigly

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