Get Butts in Seats Despite a Pandemic

Groucho Marx said it best: “I wouldn’t want to belong to any club that would have me as a member.”

That said, the Houston chapter of the ANA (formerly the BMA) approached me about helping build some graphics to post across a bevy of social media sites promoting events for the 2020-21 calendar year. Sounds simple enough, but there were a number of issues that drove many of the design decisions.

First, the design had to be flexible to accommodate all the various sizes of windows all the different platforms use. Good grief, there are a bunch of different sizes.

Next, to compound production issues, images featured in each graphic would come from different sources, and be of wildly varying quality. So the design had to be flexible enough to use virtually anything.

And finally, the design had to be able to be replicated in Canva (This is an unpaid endorsement of Canva, BTW.)so that all the artwork would not fall on one person’s shoulders to produce. A platform like Canva allows anyone to be able to make a quality web-ready graphic without having to use Photoshop, Illustrator, or any other pricey software.

The design challenge was met, and has delivered the ANA a significant uptick in attendance (much of it virtual) to all events.

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