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How to “Rev Up” a Collaboration

What do motorcycles and debit cards have in common? When it comes to branding, surprisingly, a lot.

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For many years, PULSE, the nation’s third largest debit card company, held an annual event for its Debit Solutions customers. After consulting with the product manager, they decided the 2012 event would be held in Milwaukee at the Harley-Davidson Museum. More than anything, the product manager’s only request was to send a cool tchotchke as part of the invitation — something fun to sit on the customer’s desk and make them think about PULSE.

Rev Up used the previous year’s theme, the Debit Solutions “E”vent, as a starting point and fired on all cylinders. The campaign became a beautiful blend of the PULSE brand rubbing shoulders with Harley’s.

Per the original directive, they manufactured a small button with the Rev Up logo. When pressed, the button made the sound of a Harley revving its engine and speeding off. In addition, they developed strong visual treatments for booklets, presentations and signage utilizing PULSE’s corporate identity along with the bold Harley branding.

A carefully designed program educated the attendees on the latest information and trends in the debit industry. More importantly, they left with knowledge on how to maximize their debit programs for years to come.​​​​​​​

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