launched his consulting practice
, BlueByrd, in early 2019. Since then, he knew that the best way to attract new clients is to give them something they need when going through the mergers and acquisitions (M&A) process. Richard’s main process of helping businesses has included three steps: discover, strategize, execute. To help with this process, Richard wrote an e-book chock full of good advice and sound information companies should heed to protect their brand during times of transition.
designed the e-book to be readable and approachable, with the main points easily grasped at a glance. The horizontal design of the book allowed it to be converted into shareable bits or part of a formal presentation. This multifunctional design gives the user more freedom to use it in whatever way that serves them best, whether as a reference or part of a presentation.