Andrew Higgins and Jeff Jensen was sitting around having a couple of beers, talking about swimming pools. As often happens over beers, they came up with a great idea. A zillion dollar idea. Keto AI was born. Setting up a workshop in Andrew’s garage, together they developed a pool monitoring technology that keeps track of the chemical and water levels, as well as other conditions that are the bane of every pool owner’s existence.
Ratcliff Creative was brought in to help build their brand and give them a bigger presence at the largest industry trade show of the year, the Pool, Patio and Spa Expo, in New Orleans.
Collaborating with Jeff and Andrew, we developed an integrated, tightly branded approach consisting of print collateral, environmental graphics, packaging and a social media campaign to drive traffic to the booth. The campaign, targeted at the B2B crowd in attendance, was based on the concept of “The More You Know”. The messaging resonated on many levels, and is easily translated to a consumer message post-show.
This approach garnered them many new fans and led to higher than anticipated sales.