My secret recipe

Over the years I’ve heard many thought leaders shouting from the highest mountaintops that you should share everything you know. What you give out comes back to you tenfold.

So, in full disclosure, here is the one simple phrase that I learned back in design school to solve almost every problem you can face in life:


The solution to every problem is inherent to the problem itself.


There. Now you know my secret to positioning, branding, ad creative, design problems, UX, CX and passing college algebra.