When Ratcliff Creative was engaged, MudoZangl had just launched a new visual identity. A bold, clean look with lots of good material to work with. But the branding required a bit of refinement as it was a little too “soft” and needed to speak more to a more technically-minded audience.

Designing a sales deck is a great way to help clients work through their branding and messaging. At the same time, this information becomes the basis for website content. As we worked through their backgrounds, offerings, and expertise, a fresh approach to business and an over-arching philosophy emerged.