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Two New Identities

A couple of new additions to the Identity oeuvre. Melissa Ratcliff Designs paints exquisite watercolors and makes fine art prints. Her business is taking off so she decided she needed a logo to start building her brand. How could I turn my wife down?

The other logo will break this month for Sysco Foods. The company is celebrating its 50th Anniversary and the committee asked for a logo to commemorate the event. This was a tough assignment. How do you NOT infringe on the existing graphic standards, nod to past achievements but keep your gaze firmly pointed to the future.