CREATIVITY
Who Is Robert Cialdini? Meet the Master of Influence and Persuasion
Dr. Robert Cialdini is the mind behind Influence: The Psychology of Persuasion, one of the great and enduring works of social psychology, along with a number of other books, including Pre-Suasion: A Revolutionary Way to Influence and Persuade. Cialdini’s work is among the world’s best resources on how we persuade others and how we are persuaded.
New study reveals why some people are more creative than others
It’s not just your ability to draw a picture or design a product. We all need to think creatively in our daily lives, whether it’s figuring out how to make dinner using leftovers or fashioning a Halloween costume out of clothes in your closet. Creative tasks range from what researchers call “little-c” creativity – making a website, crafting a birthday present or coming up with a funny joke – to “Big-C” creativity: writing a speech, composing a poem or designing a scientific experiment.
The One Thing You Need to Generate Great Ideas
A drawing is worth a thousand words. That’s my version of the age-old adage. When it comes to expressing the functional and emotional merits of a new idea, I firmly believe you have to make it visual.
ADVERTISING
https://www.youtube.com/watch?v=J6-8DQALGt4
Check Out Adweek’s Instant Reviews of Every Ad in Super Bowl LII
See all the spots again, plus our thumbs up or thumbs down
It’s Time to Stop Devaluing Creativity
TBWA Worldwide’s CEO reflects on how tech is creating more room for big ideas
IAB CALLS BLOCKCHAIN ‘NATURAL FIT’ FOR DIGITAL VIDEO ADVERTISING
The IAB says blockchain technology “is a natural fit for the digital advertising supply chain” with potential to increase efficiency, reduce costs and eliminate fraud. Blockchain can also significantly reduce the number of queries that ad-tech systems need to make each second; ensure that premium video inventory is bought and sold reliably; reduce the number of suppliers and increase transparency, according to the IAB.
Far Too Many Creatives Are Wasting Their Energy on Drivel
Need I make any additional remarks?
INTERVIEW: Dave Trott
As far as creatives were concerned GGT stood for ‘someone beginning with ‘G’, Someone beginning with ‘G’ and DAVE TROTT’.
BUSINESS
The Future of the Chief Procurement Officer… Is already here.
CPOs (Chief Procurement Officers) is the function in charge of leading this transformation. Many leaders within the procurement world are ready to realize the change that lies ahead. This much is clear after hearing about the CPOs that praised coming disruptions and transformations within procurement at DITx. This is a new breed of CPO.
DESIGN
Becoming a More Thoughtful User Experience Designer
The difference between creating good experiences and amazing experiences often comes down to how thoughtful we can remain during the design process.
The ultimate guide to user experience
The secret to a good UX is not to make users have to think about what they’re doing: it should come naturally to them to find what they’re looking for and interact with your site. In a web design agency, user experience may be the responsibility of the team as a whole or a specific UX designer. There are even entire firms that specialise in user experience consultancy.
Interview with Barry Katz, IDEO first Fellow, on Design Thinking.
Barry Katz is IDEO’s first Fellow and Professor of Industrial and Interaction Design at the California College of the Arts in San Francisco, and Consulting Professor in the Design Group, Department of Mechanical Engineering, at Stanford. He is the author of six books, including (with Tim Brown) Change By Design, and most recently, Make it New: The History of Silicon Valley Design (MIT Press, 2015).
Future of Print: How Design Brought it Back from the Dead
When we were sitting on our family computers in the basement of our parent’s Midwestern homes, downloading music from Napster, Limewire, and What.cd, we had no idea we were part of a revolution—a way of getting and hearing music that would fundamentally change the industry forever. We eventually quit because it was illegal and not worth the viruses, but not before that fundamental shift occurred. Nearly twenty years later, we don’t even bother with owning digital files, we stream them from various services. And we collect vinyl.
ODDS & ENDS
We Are Our Own Typos
As Wired summarized the problem a few years ago: “The reason we don’t see our own typos is because what we see on the screen is competing with the version that exists in our heads.” They go on to explain that one of the great skills of our big brains is that we build mental maps of the world, but those maps are not always faithful to the actual world.
Quick side comment about typos: I accidentally left a typo in an article I posted on LinkedIn last weekend. It made me eternally happy when I got a note from someone notifying me of my mistake. Someone actually read what I wrote!