A Stoic Guide To Workplace Peace Of Mind
The image of the Zen philosopher is the monk up in the green, quiet hills, or in a beautiful temple on some rocky cliff. The Stoic, on the other hand, is the antithesis of this idea. The Stoic is the man in the marketplace, the merchant on a voyage, the senator in the Forum, the soldier at the front. In other words, they are like you.
3 Tips for Bringing a Design Mindset to Large Companies
A few things I’d recommend to introduce a design mindset to a hierarchical organization…
Start with WHAT, not WHY
It seems I’m one of the only people to dare question the logic in Simon Sinek’s ‘Start with why’ approach to brands and business. So it was refreshing to read someone else raising concerns about it. “I can show you a ton of products that listen to the ‘Start with why’ speech and are being crushed,” suggested Joah Santos on Linked In. “There is no example of leading with why and having a success”.
Why David Ogilvy’s Advertising Bible Is Getting A Modern Update
That’s what David Letterman once asked David Ogilvy when the legendary ad exec was on Late Night in the early 1980s to promote his book Ogilvy on Advertising. He was referring to a 1951 ad campaign for Hathaway shirts that was the ’50s equivalent of a viral success. The thing about Ogilvy’s answer, even though it was about a print ad more than 35 years ago, is that it holds true today.
Storyframes before wireframes
Starting designs in the text editor.
Browsing a well-crafted interface is like reading a great story. As designers, why are we not incorporating screenwriting techniques more often into our process?
THE MOST VALUABLE ADVERTISING COMMODITY ISN’T REACH OR MEDIA SPEND, IT’S ATTENTION.
As media continues to evolve, grow and fragment, our attention has become more discerning and harder to hold. Advertising, however, continues to behave as if reach alone equals influence, and in doing so is in danger of being tuned out entirely, writes Hamish Cameron, Strategy Director at BBH LA.
Five explorative writing exercises that will surprise you about yourself
E.L. Doctorow once said: “Writing is an exploration. You start from nothing, and learn as you go.”
The uncomfortable secret to creative success is “disequilibrium”
It’s a Wednesday morning in the IDEO San Francisco studio. Bright sunshine reflects off the Bay and through the floor-to-ceiling windows. But in the project space, the mood is darker.
Asshole Is Not Another Word for Creative Genius
You’re 29 years old. You’re bright. You’re intuitively insightful. And man, your talent is some kind of sick. Already, you’ve got a few Pencils and a couple of Lions—that kind of sick. You look out ahead of you and you think nothing short of the Yellowstone supervolcano erupting is going to keep you from cruising straight to the top. But according to ad legend George Lois, you’re missing something. Something you better come by in a hurry, or you’re going exactly nowhere.
The Conversation of Design
Telling stories is an age-old way people share ideas. At IDEO.org, storytelling sits at the core of how we learn about the people whom we design solutions for. The stories we hear from people inspire great design, and we design great stories to inspire others.
The Advertising Industry Must Reimagine How Work Gets Done to Ever Really Become Diverse
The advertising industry knows it has a problem. For years now, ad executives have been having an ongoing discussion about diversity in the industry, or really the lack thereof.
Michael Bierut says never trust a designer who doesn’t like reading
Designers are geniuses at style, but rarely expected to wrestle with the words.