Week links, Week #01

Check out the biggest posts of 2017 below—and be sure to click through to read any you missed.

“Everybody is creative” – The Big Lie That’s Killing Mad Ave.
Three words that creatives come across a lot these days.

Hands up who’s heard of John Fuckin’ Knight?

2018 Will Be a Massive Shift for UX Design
The year UX designers break beyond screens.

Ideo Says The Future Of Design Is Circular
A new guide for designers encourages them to create products that stay in closed loops and business models that discourage waste.

Strategic Leadership: Building Credibility In the Workplace
When you speak, do people listen? …Do you have the ability to sway a room? …Will you be trusted with your organization’s next big project?

How to Rank in 2018: The SEO Checklist – Whiteboard Friday
It’s hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you’ve got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you’ve got to cross off to rank in the new year — and maybe get some hints on how to explain it to others, too.

What traditional marketers need to know about SEO
If you think SEO is a bag of tricks to rank first in Google, you are 10 years out of date.

Google X and the Science of Radical Creativity
How the secretive Silicon Valley lab is trying to resurrect the lost art of invention

Samsung’s top US marketer says ad agencies should feel threatened by influencers
Samsung’s top US marketer Marc Mathieu has suggested that agencies should see social influencers as a threat to their business models as brands seek more direct ways to have conversations with their audiences.

Learning From the Feynman Technique
At Princeton, Feynman started to record and connect the things he did know with those he did not. In the end, Feynman had a comprehensive notebook of subjects that had been disassembled, translated, and recorded.

10 New Principles Of Good Design
With a nod to Braun legend Dieter Rams–whose 10 principles for good design remain indispensable, though somewhat narrowly concerned with the particulars of industrial design–here are 10 new principles for good design.

What the advertising industry should watch out for in 2018
We ask advertising bosses what’s in store for the year ahead.

PR Pros Must Embrace the PESO Model
Monique Bonner, the vice president of marketing at Dell, who told Mashable, “It drives me crazy when PR people say they aren’t in marketing.”