When disaster strikes, insurance doesn’t keep your business running. Aggreko does.
Aggreko, one of the world’s leading providers or temporary power supplies, had a problem. In 2007, they launched a program for contingency plans designed to help industrial clients in the event of a natural disaster.
With hurricane season lasting five months every year, the Texas Gulf Coast was the ideal market to launch the plan. A great idea, but it unfortunately fell flat on its face.
In early 2008, unleaded was asked to revitalize and relaunch the program, give it one more attempt before killing the concept. Our first step was to brand it, then wrap succinct messages around a distinct identity. We launched Storm Shield. Even though the marketing was not launched until right before hurricane season began, the program far exceeded all sales expectations, so much it had to be shut down late in the summer because the company could no longer fulfill the incoming requests.
Winner of the Best of Show at the BMA Lantern Awards
Unleaded Communications: Bob, Amanda, Jill, Josh, Gerald & Michael