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- Ratcliff Creative

Writing is design.

The quote above is from Ms Chappell Ellison on her recent interview with Jarrett Fuller on the podcast Scratching the Surface. A fair amount of navel gazing in this episode, but there are some good nuggets of wisdom worth uncovering and definitely worth a listen.

Strangely enough, I’ve grown to think of writing as a design problem, only the difference being  that rather than using visuals, the carefully crafted words are used to create images in the readers’ minds. Isn’t that what all writers do? As noted before, I used a similar line of thinking to get me through college algebra.

The parallels are interesting. Drafts are like sketches. Rewrites become the design process. Both design and writing are all about conveying ideas, only attacking the problem with words alone is often the best choice to communicate abstract ideas not easily represented by images. Whatever works best.

To me, at least, this is design thinking.