I love tradeshow graphics because they take designs that are meant to be small and handheld and blow them up to human-scale. Seeing people walk around and interact with tradeshow graphics is the coolest.
Ratcliff Creative designed this 8-ft. x 10-ft. backlit wall for The Audubon Companies when they attended the PPIM show in January 2024. Four designs were originally pitched to them, starting with a very conservative approach and then stepping out a little further past their comfort zone. Much to our delight, Audubon moved forward with an uncomfortably fantastic design! The colors of the background image pair so well with their corporate colors. And they weren’t afraid to use their logo in a refreshingly dynamic way.