Experts say small businesses should carve out a niche and specialize in one area. This approach to business makes it easier to describe what you do to potential customers and standardizes pricing projects. Makes business more efficient and scalable. There is a counterargument to this thinking: being a generalist. Sure,
The great ad man Lee Clow once famously proclaimed that everything is advertising. He’s not wrong. But is everything design? For clarity, we’re talking about advertising and design as nouns, not verbs. The things, not the process of making things. So, what is the difference between advertising and design? A
Stuff read/watched/studied/absorbed this week… Surface Magazine Why Most Creatives Fail Online: Strategies for Lead Generation, SEO, and Content 8 reasons why design strategy fails How does technology make us lost in digital noise? Reimagine design mindset to shape a mindful digital future Founders, Freelancers & Rebels: New book dispels the
Rebranding identities is a tricky business. Here are my thoughts on a recent LinkedIn post: The Gap: Awful and amateurish. That’s why it died before it could be implemented. Max: Dumb. Max means nothing to anyone except the internal marketing people who probably refer to it as “Max” and decided to go in
Response to the article “Why Every Designer Needs to Master Adaptability“: Great article, Sam. Graphic design, more than almost any profession I can think of, has so radically changed, and continues to change with no normalization in sight. When I was in college, my portfolio was entirely hand-painted. Mostly hand-lettered.
https://www.youtube.com/watch?v=rdH8Kuku9tASo, what did we learn this week, kids? Why Great Design and Logos are Essential to Business Success Creative thinking How to design a high-converting landing page — Increase conversions by +33% with this guide Case Study: Practice Better Brand Strategy, Identity, and Design The Devil behind David- When ideal
Full disclosure: I didn’t watch a minute of last night’s game. Not the biggest football fan and generally I’m one of those people who watch the Super Bowl purely for the ads. For many reasons, I opted out of watching any of it this year. I understand the last few
My response to a good article. You could not be more right in pursuing responsible design, but there are limits. Society is increasingly becoming more and more fractured into so many segments; it is virtually impossible to imagine every possible scenario about how a design or artefact will affect every
I love tradeshow graphics because they take designs that are meant to be small and handheld and blow them up to human-scale. Seeing people walk around and interact with tradeshow graphics is the coolest. Ratcliff Creative designed this 8-ft. x 10-ft. backlit wall for The Audubon Companies when they attended
One thing designers these days seem to salivate over is moodboards. If you’re not in the know, a moodboard is a collection of images, colors, and such all artfully arranged to show a client – or yourself – the look and feel of a design. It is my firm belief