rantcliff

Random thoughts on curiosities, creativity, design, and the occasional rant.

Rebranding Commentary

Rebranding identities is a tricky business. Here are my thoughts on a recent LinkedIn post: The Gap: Awful and amateurish. That’s why it died before it could be implemented. Max: Dumb. Max means nothing to anyone except the internal marketing people who probably refer to it as “Max” and decided to go in

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Re: Why Every Designer Needs to Master Adaptability

Response to the article “Why Every Designer Needs to Master Adaptability“: Great article, Sam. Graphic design, more than almost any profession I can think of, has so radically changed, and continues to change with no normalization in sight. When I was in college, my portfolio was entirely hand-painted. Mostly hand-lettered.

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2024 Week 07

https://www.youtube.com/watch?v=rdH8Kuku9tASo, what did we learn this week, kids? Why Great Design and Logos are Essential to Business Success Creative thinking How to design a high-converting landing page — Increase conversions by +33% with this guide Case Study: Practice Better Brand Strategy, Identity, and Design The Devil behind David- When ideal

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He Gets Us, but do We Get Him.

Full disclosure: I didn’t watch a minute of last night’s game. Not the biggest football fan and generally I’m one of those people who watch the Super Bowl purely for the ads. For many reasons, I opted out of watching any of it this year. I understand the last few

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Unintended Consequences

My response to a good article. You could not be more right in pursuing responsible design, but there are limits. Society is increasingly becoming more and more fractured into so many segments; it is virtually impossible to imagine every possible scenario about how a design or artefact will affect every

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Supergraphics

I love tradeshow graphics because they take designs that are meant to be small and handheld and blow them up to human-scale. Seeing people walk around and interact with tradeshow graphics is the coolest. Ratcliff Creative designed this 8-ft. x 10-ft. backlit wall for The Audubon Companies when they attended

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The Brandscape

One thing designers these days seem to salivate over is moodboards. If you’re not in the know, a moodboard is a collection of images, colors, and such all artfully arranged to show a client – or yourself – the look and feel of a design. It is my firm belief

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Good design is equal parts thinking and doing.

If there’s too much doing and not enough thought behind it, you end up with lots of pretty ephemera that in the end doesn’t matter. If there’s too much thinking and not enough sweat put into it, you end up with an over-intellectualized, boring, blow-hard design. Striking the right balance

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2024 Week 4

Several years ago, I got into the habit of recording all the articles I read or videos I watched online that I found helpful or inspiring. Here’s the latest attempt to get back in the habit of sharing the things I found enlightening. Mastering Meetings: The Art of Asking Powerful

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Good design is a good idea.

Seems simple enough but these few words strung together have a much deeper meaning. “Good Design” was a term coined by mid-century designers to describe their work. Good Design was carefully crafted to solve specific problems, inherently beautiful, responsibly used materials, and timeless. More than the axiom of “form follows

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