rantcliff

Random thoughts on curiosities, creativity, design, and the occasional rant.

Good Advertising and Other Sh*t

So other day I am walking down a bike path that cuts through our neighborhood out here west of Houston. I look down just in time to see a small, cylindrical, earthy colored tube. A little less delicately put, it appeared a doogie had performed its morning constitution on the

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Seen & Noted

How Design Thinking and Employee Experience go hand in hand Create an environment in which people want to work Is political correctness to blame for the dearth of great advertising? Avoiding the Standardization of Imagination Why the Creative Digital Consultancy Is the Ad Agency of the Future A new model

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High Touch Over High Tech

Long Tail marketing refers to the strategy of targeting a large number of niche markets with a product or service. It’s mainly used by businesses that are dominated by a huge market leader. Facing a battle to grow, a company can shift their focus to multiple niche markets that have less

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Words from the Wise

“The life of a designer is a life of fight: fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is to cure it somehow, with design.” Massimo Vignelli

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Seen & Noted

Managing Yourself: How to Calibrate Your Own Strengths and Weaknesses Smart self-assessment plus clearly defined requests for feedback can prevent imposter syndrome—and being caught off-guard by hidden weaknesses. The Moral Peril of Meritocracy Our individualistic culture inflames the ego and numbs the spirit. Failure teaches us who we are. What

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Two New Identities

A couple of new additions to the Identity oeuvre. Melissa Ratcliff Designs paints exquisite watercolors and makes fine art prints. Her business is taking off so she decided she needed a logo to start building her brand. How could I turn my wife down? The other logo will break this

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Send, Read, Heard and Absorbed

So, what have we learned lately? Here are a few choice readings over the past week or so: The 7 TED Talks every designer should watch Is creativity the enemy of productivity? On this week’s episode of Secrets of the Most Productive People, we discover that the creative process is

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Inside Out or Outside In

I’ve started this essay a number to times, writing it various different ways but kept scrapping each iteration because in the end it was much too negative. What I want to talk about is uncomfortable. It’s hard when you work inside a large machine to not get caught up in

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Postcards from the Future

Problems can be inspiring. If I can’t work something out in my life, I take it to language. I take it to melody. And sometimes, well, it all can be going to the Met and standing in front of that painting of Joan of Arc. That painting has inspired me.

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