rantcliff

Random thoughts on curiosities, creativity, design, and the occasional rant.

More Postcards from the Future

When all the university classes went online this spring, my oldest came home from Texas State to spend the rest of the semester with us sheltering in place. Thankfully she did not bring home any Covid-19 with her, but she did bring home her Netflix account. She set it up

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Standing on the Shoulders of a Giant

  In 2015, I was working on a project commemorating the 90th anniversary of Schlumberger. My boss dug up an old brochure done from the company rebranding efforts in the late 90s. There were some really cool images in it he wanted to use for a multimedia presentation, so he

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The Numbers

  As of 27 June 2020, the Covid-19 pandemic has claimed the lives of 124,325. Please help protect your fellow Americans: Practice social distancing, wear a mask in public and be sure to wash up when you return home. Please do your part to help curb this scourge.

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Identity Crisis

The 3rd in a series about how big ideas are good for business. There is a common misconception that a logo is a brand. Although important, a logo is only a visual representation of the brand. However, if done properly, it can also be the foundation for everything — informing

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Lightning Strikes Twice

The 2nd in a series about how big ideas are good for business. Some ideas are so big that if they work once, surely they will solve other problems, too. I’m not opposed to recycling ideas for different clients. In fact, a creative director I worked for years ago encouraged

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Actions Speak Louder Than Words

The first in a series about how big ideas are good for business. Since the inception of the idea for this series, a lot has happened in the world. This first topic has taken on greater significance in light of the events in late May since the aftermath of George

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The Time Machine

Like so many right now, I have spent an unusual amount of time sitting in on webinars covering a broad range of topics. Throw in my steady diet of podcasts and not only do you start to become a fountain of knowledge, but you also begin to spot trends. One

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Pick Two

More than a few years back, Lowell Williams became a partner at Pentagram and came back to his old stomping grounds in Houston to give a presentation about his experiences to the local AIGA chapter. He opened his presentation with an idea that has since stuck in my mind. How

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The Roller Coaster

About a year ago I had a big decision made for me. After a corporate reshuffling, I found I was no longer on the org chart. The dream of striking it out on my own had been lingering in the back of my mind for years, having regretted shutting down

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Seen & Noted

It was been a while since I last posted, but haven’t stopped studying and learning. Here are a few interesting articles from the past week: In praise of the pencil Castles in the Sky: Studio Ghibli on Netflix The Lives of Ives by Steven Heller Your Logo Isn’t Your Brand.

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