The Episcopal Diocese of Texas was launching a major fundraising program. Their goal was to raise $20,000,000 for outreach and growth for the church across the state.

A very simple idea was conceived to delivered a powerful and concise message:

Here is the church,
here is the steeple,
open the doors and
here are the people.

Sixteen simple words composed into this children’s nursery rhyme everyone is familiar, yet those words set in a slightly different context laid the groundwork for a successful campaign.

Designed at Croxson Design
Photography by Ricardo Merendoni