LUFKIN Industries now offers an integrated service that includes both surface and subsurface hardware along with a software component in the cloud to tie all the pieces neatly together. There are a lot of pieces to this puzzle. Some marketing problems can only be solved one way: with an illustration.
Illustration allows viewers to make mental leaps from the surface to the subsurface as well as to some more abstract places. But, to be able to ask the viewer to make some mental leaps, as many elements as possible in the illustration are firmly grounded in reality.