Creative Capital – Not Creativity – Is What Your Brand Is Missing
The marketing world has a serious turnover problem. A recent studyrevealed that the average tenure of a marketer is 2.6 years — the shortest of any profession in the business world.
How the Mad Men lost the plot
The arrival of Facebook and Twitter appeared to threaten the advertising industry’s very existence. So what happened next?
“Hard Work, Attention to Detail,” and Paralyzing Fear: the Ups + Downs of Designing with Anxiety
Anxiety—true anxiety—is one such condition. It’s a double-edged sword: at times the self-criticism inherent with anxiety can encourage rigorous thinking. But that sort of detailed self-reflection can easily tip over into a state of perfectionism in which actually doing something can prove impossible. Like its frequent bedfellow depression, anxiety can strangle both a creative impulse and a person on a fundamental level.
Why Ideo’s Fred Dust Thinks We Must Relearn The Art Of Dialogue
At the Fast Company Innovation Festival, Ideo exec says we can solve problems by designing new ways to talk with each other—rather than at each other.
Is Efficiency Killing Brands?
Digital marketing has unleashed an obsession with efficiency and short-termism, one that’s trading long-term brand-building for short-term ROI. We’ve put the golden goose in a battery farm of scientific efficiency, and it’s killing the brand, business growth and profit.