Week links

Weekend Heller: Designers Should Know How to Draw
by Steven Heller

And along those lines lines (no pun intended):
Boost your creativity with daily sketching
Sketching isn’t just a means to an end – it can be a way of life.

Why working in marketing makes you bitchy

A view from Dave Trott: Initiative versus obedience

Strategy is as Important as Creativity When It Comes to Great Design
Design is so much more than pretty pictures, says Simon Wright, Managing Director of Greenwich Design

Advertising is not marketing: Here’s what it will look like in 10 years
It may be heretical to say it, but advertising as we know it today won’t exist 10 years from now. Why, you ask? Because today, advertising is a business with two sides, but in the future, it will have to be more than that.

9 Big Design Trends That Will Shape 2018
Inclusiveness. Value. And super-powered AI.

PepsiCo’s Chief Design Officer on Creating an Organization Where Design Can Thrive
Mauro Porcini is PepsiCo’s Chief Design Officer—the first to hold the position—where he oversees design-led innovation across all the company’s brands under CEO Indra Nooyi. Below is an edited version of my conversation with Porcini on a variety of topics, from prototyping to the essential qualities of a great design organization.

1000 different people, the same words
What hiring language from 25,000 recent job descriptions tells us about corporate cultural norms

Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.

Peter Drucker