Where Does the Design Agency Go from Here?
Why Brands and Agencies Are Preparing for the Era of 6-Second Ads
Louis Danziger. Work. Think. Feel.
A few years ago a publisher asked Lou Danziger to give advice to art students. He offered these words – “Work. Think. Feel.” – and elaborated thus: Work: “No matter how brilliant, talented, exceptional, and wonderful the student may be, without work there is nothing but potential and talk.”Think: “Design is a problem-solving activity. Thinking is the application of intelligence to arrive at the appropriate solution to the problem.” Feel: “Work without feeling, intuition, and spontaneity is devoid of humanity.”
Advertising Is Becoming Part of The Gig Economy
Are short-term people and thinking the future of an imperiled industry?
Can agencies compete on creativity alone?
Defining a creative agency
It is a company that offers a combination of strategy, design, technology and advertising services to clients, it is creative or expert lead, it’s made up primarily of creative professionals, and it’s often strongly defined by values. They come in many shapes but knowing what you are is very important to growing as a company. Identity helps you understand what you are good at, where you create value and where you are headed.
Describe Your Ad Agency in Six Words or Less
How Batman Made Me Fall In Love With Comic Books
Celebrating Cipe
An Anthem for an Unsung Hero