Traditional branding is dead
Why bravery is the antidote to mediocrity in the age of ambient tech.

The advertising crisis from the 80s to today.
A digression to understand where the depreciation of the role of creative and creative industry has started. To understand how we got here, and how “the Industry” could rebuild itself.

Richard Shotton on brand purpose: ‘marketers have fallen out of love with marketing’
The author of The Choice Factory told The Drum that purpose is but a single tool available to marketers. He said: “If you only have one tool, you force all your problems to fit that tool. To a man with a hammer, every problem is a nail. That is the problem with purpose.”

6 huge logo trends for 2019
These trends in logo design are sure to dominate next year.

How to Pitch an Idea Like Mark Cuban and Reid Hoffman

Ingrid Fetell Lee: Our Surroundings Have a Profound Influence On Our Well-Being
In her new book ‘Joyful‘, author and IDEO Fellow Ingrid Fetell Lee embraces color, abundance and bubbles. And you should too.

Everything Is for Sale Now. Even Us.
The constant pressure to sell ourselves on every possible platform has produced its own brand of modern anxiety.