There’s the expression we “get” ideas. We don’t “get” ideas. We make ideas.
Do yourself a favor and do not miss the excellent series about Creativity on Freakonomics Radio. The intro episode is okay, but the second installment is packed full of nothing but treasures and juicy nuggets, like the one above from Mr Resnick. Even if you do not like his music, be sure to not miss the extended interview with Elvis Costello. Lots of gems in there as well.