The Latest Technology for Modern Explorers

Analytics Explorer is a powerful software platform from S&P Global that helps E&P companies leverage vast amounts of data to make the best decisions for their portfolios based on predictive outcomes.

Partnering with Highway 9 Consulting, Ratcliff Creative developed a campaign designed to inform engineers about Analytics Explorer. Potential customers often regard themselves as explorers. The campaign smartly juxtaposed language communicating a benefit of using Analytics Explorer over a visual of a tool an old-school explorer would have used decades ago to find the information they were seeking.