As previously discussed, Alan Fletcher’s The Art of Looking Sideways is one of the books I derive immense inspiration from whenever the well runs dry. Also as previously mentioned, I discovered Dave Trott this year and have found enormous pleasure in reading his posts all over the web and his books.
In grokking about these books, I landed on an interesting correlation about both these gentleman: They’re really kind of the same.
Both Fletcher and Trott write in short, lively, easy to digest bursts of goodness. Both tackle a wide range of subject matter but always bring it back home to make a point about their field, either design or advertising.
The difference is that Trott deals in words and Fletcher handles the visuals. Both are all about ideas and connecting them to other seemingly unrelated ideas. Both explore the boundaries of creativity.
Both Trott and Fletcher should be essential part of any creative person’s library.