Week links #51

Alvin and Elaine Lustig. More about Mr L is a future post.

A quick note: While cobbling together my list of interesting articles read this week, although it may be clear what week these were actually read in, but it might not be apparent if you land on my site haphazardly. So I decided to label the weeks and will continue to do so in 2018. With that, here are the links from the 2nd to last week of 2017:

How to Kill Creativity
Tina Seelig
Innovation & Entrepreneurship at Stanford. Author, What I Wish I Knew When I Was 20, inGenius, Creativity Rules

How To Unleash Your Creativity, From A Stanford Professor
Everyone has ideas. Some of us even have great ideas. But not everyone has ideas that grow into multi-million dollar businesses. What is it about those few people that makes them capable of using their creativity in such clever entrepreneurial ways? How do they go from a simple idea to full-blown successes?

18 Designers Predict UI/UX Trends for 2018
Designers are always looking toward the future — in our “build and ship it now” industry we’re programmed to iterate ad finitum. In the end, a designer’s obsession always circles back to one simple question: How can we improve the user’s experience?

How Digital Marketing Will Change In 2018: 15 Top Trends
The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Your 2018 new year’s resolution: ignore the digital hype and be channel-neutral
The birth of any technology usually leads to enthusiastic overuse and then eventual moderation. Gartner’s Hype Cycle is a good visualization of the pattern. As the New Year approaches, many companies are climbing towards the Peak of Inflated Expectations by moving towards digital with abandon that just might be reckless.

Why Great Experience Design Starts With A Story
Sometimes, words are worth a thousand wireframes.

Frank Lloyd Wright at 150
The Curbed guide to the most famous architect in U.S. history
Frank Lloyd Wright’s talent, creativity, and output are the reasons he’s still remembered on his 150th birthday, lionized for launching a modern, multifaceted American architecture.

Feeling the Squeeze?
“In the past, an author who published a book probably would’ve paid a freelancer $5,000 to create and update his site,” says Jeffrey Zeldman, one of the two web-design masterminds behind An Event Apart. “Today, if your clients are just looking for a beautiful site with a little bit of content, Wix and Squarespace will definitely cut into your market share. And if you’ve been charging $300,000 on projects, that market is narrowing too. You need to do more than spit out a boilerplate proposal that lists the client’s technical specs and create something pretty—you need to become a strategic partner.”

DESIGN CONNECTS STORYTELLING AND STRATEGY
“By aligning strategies from revenue, video, editorial, and audience departments, news products can lessen the assault on their users’ senses. If we understand and attempt to calibrate internal competing goals, we fix the external experience.”

WHAT MAKES CREATIVE COLLABORATIONS SUCCESSFUL

10 reasons why creatives should start working with a pen and paper
Have you thought about the effect technology has on your creative work? Maybe you should. Over the years, as agencies connected our desktops to the internet, wired our offices with wifi, doled out laptops and finally, smartphones, few paused to consider their impact on our work.

Dreamweaver: Maryanne Moodie spins us a yarn about technology, the art of the loom, and slow creativity
Welcome to Life Well Lived: an ongoing conversation around how we can use technology to improve our lives. In this final installment of our series, we spoke with Maryanne Moodie, Instgram’s and the design world’s favorite modern loomer on the link between coding and weaving and how technology informs her creative practice.

Journey Mapping is Key to Gaining Empathy
This article is for people who already have a basic understanding of journey mapping, but if you are totally new to the tool and how to create one, UX Lady has a great example where she uses the metaphor of baking as a way to map out experiences.

The future of marketing is in the past
These are your customers: talk at them or talk with them?

Don’t Hack It. 5 Things You Can Do to Gain Real Respect as a Thought Leader in 2018
Thought leadership is a lifestyle decision, not a LinkedIn headliner.

Social And Emotional Skills: Everybody Loves Them, But Still Can’t Define Them

Friends First. Then Design.
Genuine Connections and The Messy, Wonderful World of Good Design

Elaine Lustig Cohen on the late Alvin Lustig and the art, and archiving, of the book jacket.

 

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