The 2nd in a series about how big ideas are good for business. Some ideas are so big that if they work once, surely they will solve other problems, too. I’m not opposed to recycling ideas for different clients. In fact, a creative director I worked for years ago encouraged
The first in a series about how big ideas are good for business. Since the inception of the idea for this series, a lot has happened in the world. This first topic has taken on greater significance in light of the events in late May since the aftermath of George
Like so many right now, I have spent an unusual amount of time sitting in on webinars covering a broad range of topics. Throw in my steady diet of podcasts and not only do you start to become a fountain of knowledge, but you also begin to spot trends. One
More than a few years back, Lowell Williams became a partner at Pentagram and came back to his old stomping grounds in Houston to give a presentation about his experiences to the local AIGA chapter. He opened his presentation with an idea that has since stuck in my mind. How
About a year ago I had a big decision made for me. After a corporate reshuffling, I found I was no longer on the org chart. The dream of striking it out on my own had been lingering in the back of my mind for years, having regretted shutting down
It was been a while since I last posted, but haven’t stopped studying and learning. Here are a few interesting articles from the past week: In praise of the pencil Castles in the Sky: Studio Ghibli on Netflix The Lives of Ives by Steven Heller Your Logo Isn’t Your Brand.
So other day I am walking down a bike path that cuts through our neighborhood out here west of Houston. I look down just in time to see a small, cylindrical, earthy colored tube. A little less delicately put, it appeared a doogie had performed its morning constitution on the
How Design Thinking and Employee Experience go hand in hand Create an environment in which people want to work Is political correctness to blame for the dearth of great advertising? Avoiding the Standardization of Imagination Why the Creative Digital Consultancy Is the Ad Agency of the Future A new model
Long Tail marketing refers to the strategy of targeting a large number of niche markets with a product or service. It’s mainly used by businesses that are dominated by a huge market leader. Facing a battle to grow, a company can shift their focus to multiple niche markets that have less
“The life of a designer is a life of fight: fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is to cure it somehow, with design.” Massimo Vignelli
